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Broadway Box Office Warms A Bit: Receipts For Week 37 Hit $28M

Broadway had a slight rebound last week, warming up a tad from the previous week’s chilly winter numbers. In all, the 27 productions combined averaged a small 4% uptick, grossing $27,661,258 for Broadway’s Week 37 (ending Feb. 10).
Attendance was up about 5% to 249,720, a solid 93% of capacity. Average ticket price of $111 – compared to $118 at this time last year – kept receipts at about 78% of potential.
Mean Girls, for example, filled 94% of seats at the August Wilson…